Hello! I’m Pamela
UX/UI Expert | Web Designer | Branding Guru | Multimedia Creator
I bring a combination of human-centered UX strategy, visual design, research, and systems thinking that fits the complexity of organizations, products and applications.
With 20+ years of experience designing digital experiences, managing brands and services, building asset management systems and communicating campaigns with multiple touch-points, I turn challenges into experiences that people can confidently navigate, understand and enjoy everyday across financial services, healthcare, higher education, government, and B2B environments.
Capabilities
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UX Research & Strategy
User interviews, testing, journey mapping, competitive analysis and information architecture.
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Digital Product Design
Web, mobile, and enterprise application UI from wireframes and new components to dev handoffs.
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Brand Identity
Visual identity, typography, color and design systems built for scale.
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Marketing
Strategic workflows, memorable campaigns, and distribution that align key touch points to hit ROIs.
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Creative Direction
Campaign concepting, photo art direction, and multimedia development.
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Design Systems
Token-based systems, iconography, component libraries, governance and user documentation.
The Work
