Yaker Magazine

Creative Director | Designer | Content Development

Overview

A case study exploring two diverse topics woven together into a printed magazine about kayaking and design. A new masthead, typographic style, branding and creative development to take a passion project into a high fidelity mockup.

Goals

  1. Create a unique masthead for the cover of the magazine that could be used as a template for future issues and would stand out from the competitors.

  2. Source unique images for kayaking competitions during a pandemic and connect with new photographers and artists.

  3. Combine photography and graffiti artwork seamlessly to create a new style of artwork to use throughout the magazine to highlight design and kayaking.

Images courtesy of Unsplash & Jack Ledwith Photography

Identify & Discover

As a concept magazine, research of the kayaking landscape were analyzed to determine content subjects and compare design styles. The competitive landscape lacked interesting typography and interesting design elements.

Define & Develop

Yaker Magazine, Designed to Paddle evolved from creative concepts to produce a final cover that utilized photographic elements with vector graphics created from shooting photos of local graffiti during the pandemic. It provided a creative outlet when the world paused from human contact and could be safely, Sketching out layouts to build a table of contents, inside center spread and full page marketing ad. Typography and photo retouching combines local graffiti artists, an international sports photographer and stock photos into a fluid style of movement, energy and vivid colors.

Deliver Solutions

A final cover yielded a style to create new future covers with a distinct brand mark and table of contents.
Iconography was developed to highlight each section of the magazine to help readers clearly identify each. A fun project working with diverse individuals on what will turn into a passion project going digital with additional magazine sections.

Future Goals include:

  1. Create a digital instagram account to showcase only pictures taken from the view of a kayaker.

  2. Complete additional sections of the magazine including places to stay and water reviews of the best places to paddle.

  3. Yearly gear guide with experts

  4. A digitally published zine